Portland Community College Employment Quest Course


BA Marketing Skills Statements

The list below is intended to help you remember skills you have learned. There may be things you know that do not appear on the list. Be sure to include everything you know, not just what you find on the list!


Sample Skills/Skill Headings

Marketing & Advertising

Product Promotions/Demonstrations

Design of Business Materials

Fundraising

Market Analysis

Research/Analysis/Evaluation

International Marketing

National Marketing

Sales/Marketing

Inside Sales/Customer Support

Outside Sales/Territory Management

Technical Sales

Sales Presentations

Sales Support

Sales Tracking

New Account Setup

Account Management/Maintenance

Contract Management/Negotiation

Contract Proposals

Contract Administration

Purchasing/Inventory Control

Purchasing & Merchandising

Vendor Management

Retail/Merchandising

Price/Delivery Quoting

Displays

Inventory Control

Order Processing

Customer Service/Troubleshooting

Quality Control

Public Relations

Customer Relations/Sales

Communication

Problem Resolution

Supervision/Training

Management/Administration

Project Coordination/Management

Sales Management & Planning

Profit Margin Analysis

Call Center Management

Credit Administration

Performance Analysis/Reporting

List Management

Leadership


Computer/Office Machine Skills

MS Office, WordPerfect, Excel, PowerPoint, Access, Rolodex, Electronic mail, Internet, Intranet, HR financial reporting systems

Sample Skill Statements

Marketing & Advertising

Designed and produced surveys, brochures, flyers, ads, catalogs, inserts, package design, exhibits, direct mail, monthly newsletter

Designed a 10-page catalog

Knowledge of design, paste-up, layout and typography

Inspected layouts and advertising copy and edited scripts, audio and videotapes

Coordinated marketing and advertising for television, radio, and newspaper ads

Sold advertisement spots in magazines, brochures, and newspapers

Created media plans; researched and purchased television, newspaper, and radio space

Identified potential media outlets, wrote press releases, and conducted follow-up phone calls

Monitored effectiveness of each source of advertising and utilized this information when organizing future marketing campaigns

Generated sales of advertising for college's weekly newspaper

Collaborated on the planning and promotion of a job fair with student job placement: directed set-up, helped publicize event, and assisted in the search for   employers

Knowledge of competitive marketing methods and pricing

Developed client list and marketing literature, which increased leads by ____ %

Consulted with department heads to plan advertising services

Conferred with clients to provide marketing and technical advice

Analyzed goals and formulated marketing strategies

Developed and presented comprehensive marketing program for (ex.- banking) product

Helped develop and implement creative marketing plans for  (type of) products

Conducted competitive market analysis

Monitored market and sales trends to maximize sales

Analyzed target market for evolving E-tailing business

Conducted business/market research

Assisted in product research and development

Recruited and worked with volunteers in large fund raising special event (name the event)

Performed telemarketing and assisted sales and marketing directors in blitzes and trade shows, exceeding established goals

Represented company at trade association meetings to promote products

Assisted trade managers with specific international projects such as incoming delegations and outgoing trade missions/trade shows

Developed a successful special merchandise presentation

Sales/Customer Service

Increased business through cold calling, telemarketing, and networking

Gave sales presentations for groups of up to ____

Utilized catalogs and manufacturer's literature in sales presentations

Gauged customer response and adjusted presentations to resolve customer concerns

Resolved customer complaints regarding sales and service

Sold  (ex.-personal care) services through professional sales techniques, consulted with clients on determining needs, and distributed flyers to potential clients

Provided customer support to ____ key accounts

Consistently met or exceeded all quarterly and annual sales quotas

Handled up to ____ calls daily, generating sales in excess of $____ monthly

Increased sales by ____% through add-on promotions

Processed orders for over $        monthly sales transactions

Negotiated sales in excess of $____

Created and maintained tracking mechanisms for effective prospecting and sales forecasting

Recipient of numerous "Outstanding Service" awards; "Employee of the Month" once every year

Interact successfully with people from a variety of backgrounds

Dealt with a diverse range of clientele in fast-paced and demanding situations

Retail/Purchasing & Merchandising

Supervised inventory and shortage control, merchandise assortment, annual store inventory, and stockroom organization

Conducted inventory and directed (or assisted) buyers in purchase of products, materials, and supplies

Prepared, reviewed, and processed requisitions and purchase orders for supplies and equipment

Analyzed market and delivery systems to determine present and future material availability

Prepared visual merchandising displays using mannequins, alternatives, fabric drapes, lay down presentations, fixtures, aisle tables, and build -ups

Arranged interior and window displays for a department store

Increased sales ____% by effectively researching and negotiating with suppliers

Increased special orders by building strong relationships with major manufacturers

Maintained current catalog and pricing information from over ____ vendors

Calculated material requirements and verified delivery for ____ accounts

Expedited orders with manufacturers and production department

Managed shipping and receiving functions for advertising firm

Utilized computerized parts tracking system to schedule and coordinate work orders

Management/Administration

Experienced in handling all financial matters for a small business, including accounts receivable and payable, sales tax and withholding filing and deposits, preparing payroll, managing a budget, and making daily deposits

Managed operational performance of sales team to ensure performance standards were met

Provided leadership, direction, coaching, and training of 8 sales consultants

Provided technical training to groups of up to ____ customers and vendors

Trained all new employees in proper sales techniques and customer service procedures

Advanced from Sales Associate to Assistant Store Manager

Performed manager's duties for six months while position was open

Facilitated staff planning meetings, promoting goal achievement

Coordinated meetings with various international-related organizations

Met with an interdepartmental team on a weekly basis to discuss company goals, objectives, client relations, marketing strategies, and overall performance

Interfaced with other internal departments to set price structures, negotiate rates, and develop new products and proposals

Prepared reports regarding market conditions and merchandise costs

Devised and implemented a computerized spreadsheet program to maintain client base, sales, and account data

Maintained department, product, and individual customer activity files

Organized prospect files for promotional purposes

Generated reports needed for feasibility analyses and strategic pricing

 

 

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