BA Marketing Skills Statements
The list below is intended to help you remember skills you have learned.
There may be things you know that do not appear on the list. Be sure to
include everything you know, not just what you find on the list!
Sample Skills/Skill Headings
Marketing & Advertising
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Product Promotions/Demonstrations
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Design of Business Materials
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Fundraising
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Market Analysis
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Research/Analysis/Evaluation
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International Marketing
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National Marketing
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Sales/Marketing
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Inside Sales/Customer Support
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Outside Sales/Territory Management
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Technical Sales
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Sales Presentations
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Sales Support
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Sales Tracking
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New Account Setup
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Account Management/Maintenance
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Contract Management/Negotiation
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Contract Proposals
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Contract Administration
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Purchasing/Inventory Control
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Purchasing & Merchandising
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Vendor Management
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Retail/Merchandising
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Price/Delivery Quoting
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Displays
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Inventory Control
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Order Processing
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Customer Service/Troubleshooting
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Quality Control
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Public Relations
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Customer Relations/Sales
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Communication
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Problem Resolution
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Supervision/Training
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Management/Administration
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Project Coordination/Management
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Sales Management & Planning
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Profit Margin Analysis
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Call Center Management
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Credit Administration
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Performance Analysis/Reporting
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List Management
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Leadership
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Computer/Office Machine Skills
MS Office, WordPerfect,
Excel, PowerPoint, Access, Rolodex, Electronic mail, Internet, Intranet, HR
financial reporting systems
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Sample Skill Statements
Marketing & Advertising
Designed and produced surveys, brochures, flyers, ads,
catalogs, inserts, package design, exhibits, direct mail, monthly newsletter
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Designed a 10-page catalog
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Knowledge of design, paste-up, layout and typography
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Inspected layouts and advertising copy and edited scripts,
audio and videotapes
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Coordinated marketing and advertising for television,
radio, and newspaper ads
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Sold advertisement spots in magazines, brochures, and
newspapers
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Created media plans; researched and purchased television,
newspaper, and radio space
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Identified potential media outlets, wrote press releases,
and conducted follow-up phone calls
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Monitored effectiveness of each source of advertising and
utilized this information when organizing future marketing campaigns
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Generated sales of advertising for college's weekly
newspaper
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Collaborated on the planning and promotion of a job fair
with student job placement: directed set-up, helped publicize event, and
assisted in the search for employers
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Knowledge of competitive marketing methods and pricing
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Developed client list and marketing literature, which
increased leads by ____ %
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Consulted with department heads to plan advertising
services
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Conferred with clients to provide marketing and technical
advice
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Analyzed goals and formulated marketing strategies
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Developed and presented comprehensive marketing program
for (ex.- banking) product
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Helped develop and implement creative marketing plans for (type of) products
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Conducted competitive market analysis
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Monitored market and sales trends to maximize sales
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Analyzed target market for evolving E-tailing business
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Conducted business/market research
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Assisted in product research and development
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Recruited and worked with volunteers in large fund raising
special event (name the event)
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Performed telemarketing and assisted sales and marketing
directors in blitzes and trade shows, exceeding established goals
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Represented company at trade association meetings to
promote products
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Assisted trade managers with specific international
projects such as incoming delegations and outgoing trade missions/trade shows
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Developed a successful special merchandise presentation
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Sales/Customer Service
Increased business through cold calling, telemarketing,
and networking
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Gave sales presentations for groups of up to ____
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Utilized catalogs and manufacturer's literature in sales
presentations
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Gauged customer response and adjusted presentations to
resolve customer concerns
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Resolved customer complaints regarding sales and service
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Sold (ex.-personal
care) services through professional sales techniques, consulted with
clients on determining needs, and distributed flyers to potential clients
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Provided customer support to ____ key accounts
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Consistently met or exceeded all quarterly and annual
sales quotas
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Handled up to ____ calls daily, generating sales in excess
of $____ monthly
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Increased sales by ____% through add-on promotions
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Processed orders for over $ monthly sales
transactions
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Negotiated sales in excess of $____
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Created and maintained tracking mechanisms for effective
prospecting and sales forecasting
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Recipient of numerous "Outstanding Service"
awards; "Employee of the Month" once every year
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Interact successfully with people from a variety of
backgrounds
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Dealt with a diverse range of clientele in fast-paced and
demanding situations
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Retail/Purchasing & Merchandising
Supervised inventory and shortage control, merchandise
assortment, annual store inventory, and stockroom organization
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Conducted inventory and directed (or assisted) buyers in
purchase of products, materials, and supplies
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Prepared, reviewed, and processed requisitions and
purchase orders for supplies and equipment
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Analyzed market and delivery systems to determine present
and future material availability
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Prepared visual merchandising displays using mannequins,
alternatives, fabric drapes, lay down presentations, fixtures, aisle tables,
and build -ups
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Arranged interior and window displays for a department
store
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Increased sales ____% by effectively researching and
negotiating with suppliers
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Increased special orders by building strong relationships
with major manufacturers
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Maintained current catalog and pricing information from
over ____ vendors
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Calculated material requirements and verified delivery for
____ accounts
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Expedited orders with manufacturers and production
department
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Managed shipping and receiving functions for advertising
firm
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Utilized computerized parts tracking system to schedule
and coordinate work orders
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Management/Administration
Experienced in handling all financial matters for a small
business, including accounts receivable and payable, sales tax and
withholding filing and deposits, preparing payroll, managing a budget, and
making daily deposits
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Managed operational performance of sales team to ensure
performance standards were met
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Provided leadership, direction, coaching, and training of
8 sales consultants
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Provided technical training to groups of up to ____
customers and vendors
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Trained all new employees in proper sales techniques and
customer service procedures
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Advanced from Sales Associate to Assistant Store Manager
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Performed manager's duties for six months while position
was open
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Facilitated staff planning meetings, promoting goal
achievement
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Coordinated meetings with various international-related
organizations
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Met with an interdepartmental team on a weekly basis to
discuss company goals, objectives, client relations, marketing strategies,
and overall performance
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Interfaced with other internal departments to set price
structures, negotiate rates, and develop new products and proposals
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Prepared reports regarding market conditions and merchandise
costs
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Devised and implemented a computerized spreadsheet program
to maintain client base, sales, and account data
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Maintained department, product, and individual customer
activity files
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Organized prospect files for promotional purposes
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Generated reports needed for feasibility analyses and
strategic pricing
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