P.A.T.

Purpose

· Why are you writing?

· What are your goals?

o Inform, Persuade, Entertain, Record, Cite, Respond, etc.?

· What is your subject/topic?

o A question?

o A solution to a problem?

o Description?

Audience

· Who?

· What do they expect/need?

· How will they receive your message?

Technique

· Format?

· Most effective style and delivery?

· Restrictions?