The Hook grabs the reader and makes a connection between purpose and audience. Usually a brief description or narrative, the Hook is placed in the text where it has the most effect (introduction, body, conclusion). To be most effective, the Hook should not be obvious.
Introduction: Explain importance of
problem and value of solution. Only use
here if “front-loaded”. Precedes
thesis.
Body/Argument: Explain what evidence means
to the reader (Warrant). Only use w/
most important support(s).
Conclusion: Explain importance of
problem and value of solution. Only use
here if “back-loaded”. Follows thesis.
Always
in Introduction: Explains the value of the
document to the reader.
Always
at Beginning: Gets the attention of the reader (unusual,
timely, relevant).
In order to work, the author must understand the values of the reader and the relevance of the document.