Audience & Language

Simplify Phrases (pp. 248 - 255)

• Redundancy/Repetition
• Empty Phrases
• Indirect Structures
• Complex Structures

SO: Reduce clauses to phrases and phrases to single words

Diction/Word Choice (pp. 256 - 269)

Avoid:

• Jargon (except in technical writing)
• Euphemisms and poetic language (except in literary writing)
• Slang/Regional expressions/Invented words (unless defined)
• Sexist Language (except in character/dialogue)

SO: Choose appropriate level of formality
AND: Use he/she or titles or plural (Exceptions?)

Meaning (pp. 270 - 280)

Use the right word in the right place
AND: Use standard idioms