Public Relations Take Home Assignment

At our next class session we will have a guest speaker from the Ulum Group, a Portland based public relations firm. To prepare for the visit, please visit the Ulum Group web site.

On a separate piece of paper, please prepare type-written responses to each of the following questions.

¨ What are the services provided by the firm

¨ How many employees are with the company and what are the educational and career backgrounds of most of these people?

¨ Why does the firm feel PR work is important (see Why PR? Section)

¨ Also include 3 specific questions you can ask our guest speaker.