The Hook grabs the reader and makes a connection between purpose and audience.� Usually a brief description or narrative, the Hook is placed in the text where it has the most effect (introduction, body, conclusion).� To be most effective, the Hook should not be obvious.
Introduction: Explain importance of
problem and value of solution.� Only use
here if �front-loaded�.� Precedes
thesis.
Body/Argument: Explain what evidence means
to the reader (Warrant).� Only use w/
most important support(s).
Conclusion: Explain importance of
problem and value of solution.� Only use
here if �back-loaded�.� Follows thesis.
Always
in Introduction:� Explains the value of the
document to the reader.
Always
at Beginning:� Gets the attention of the reader (unusual,
timely, relevant).
In order to work, the author must understand the values of the reader and the relevance of the document.