Appeals/Lines of Argument

· Emotion

· Aims to generate feelings/reactions

· Connection between claim and emotional appeal

· Humor/Satire

· Weakest form of logical argument

· Effective in practice?

· Values

· Aims to generate feelings/reactions and action

· Connection between claim and value(s)

· Understanding values of audience

· Arguing the next step: “If you believe this, you should….”

· Effective if targeted to audience

· Character

· Aims to generate acceptance based on source (writer, expert evidence)

· Connection between the claim and the sources

· Delivery affects judgement of the reader

· Effective if well respected and/or well presented

· Facts & Reason

· Aims to convince via logical argument & data/info

· Connection between claim, logic and reliability of sources

· Strongest form of argument

· Most effective?

The writer should choose the appeal(s) that best fit the audience. Most arguments combine appeals.