Search Engine Optimization
A Web design course that introduces you to the art and science of search engine optimization (SEO) and how to help your website rank higher in search engines.
This course includes keyword research, effective content and blog writing and using analytics tools to measure the effectiveness of your SEO work. Marketing topics and how to make your site more accessible and usable to your potential customers and clients are also covered.
Warning
Before you take CAS 180, you must have a basic understanding of Web design that would be acquired by having taken CAS 111D, Beginning Website Creation: Dreamweaver, and/or CAS 206, Principles of HTML. This includes understanding how to edit HTML code and use an FTP program (like Filezilla, Dreamweaver, etc.) to upload files to a server.
You should also have a solid understanding of file management. This means you should know how to find, copy, move, rename and delete files and folders. You should also know how to save files with a word processing or text editing program. If you aren't sure how to do the above or you need a refresher, you may benefit from first taking CAS 133 Beginning Computers/Microsoft Office.
PCC Acronyms and Terms you should know
MyPCC
This is the area on the PCC site you log into to register or view information about your classes. You can also access the college's Desire2Learn system through this.
D2L (Desire2Learn)
This is the college's interface
for online classes. Previously the college used Blackboard. Desire2Learn online classes can be accessed through MyPCC.
DL
This means "distance learning" and applies to class sections that are taught online. All D2L class sections are DL classes, so in this regard, those terms are synonyms. Also, synonymous with DL is the word "online".
in-class
In-class sections are those that are taught in a classroom at a PCC campus and require at least some in person attendance. In the case of Greg Kerr's courses, those that he teaches in-class do not use the D2L system.
hybrid
A hybrid
class is one that combines some in-class meeting with some DL. It's a requirement for a hybrid class that students plan to attend the in-class meetings. Hybrid classes typically meet fewer in-class hours per week due to the DL component and the fact that part of the information is only delivered online. These classes may use a combination of in-class lecture/lab work, D2L, and/or the instructor's online material.
G Number
This is your PCC identification number. It begins with a capital letter "G". You can find this through
MyPCC.
SWS (Student Web Server)
This is the server the college has dedicated for the use of students who need a Web server to store their work. Files on the SWS can be viewed through any browser via an Internet connection. The SWS is useful for students taking Web classes who want to place their Web pages or sites so they can be viewed through a browser. The SWS is a temporary storage area; at the end of the quarter, all material is removed from the SWS.
Spot
This is the college's server for faculty use. Faculty store Web pages (such as this one) on the Spot server so they can be accessed through any browser via an Internet connection.
