critical thinking

Reasoning:

There are many types of reasoning patterns which are used in persuasive speaking. Reasoning is making the connections between and among the words. It is the way to interpret the ideas, to reach conclusions. A speech with strong reasoning is one which has a better chance to create logos. I will take you through two types of reasoning patterns: deductive and inductive reasoning.

Deductive reasoning: this is taking the audience to a conclusion by using absolutes. It is moving them from a generalized statement or premise to a specific conclusion. In deductive reasoning, there is a general premise and a secondary premise, which leads us to the conclusion.

General Premise:

All men are mortal

Secondary Premise:

Socrates was a man

Conclusion:

Socrates was mortal

If the General Premise is correct, and the Secondary Premise is correct and linked correctly to the General Premise, then the Conclusion must be true.

General Premise:

Democrats favor social services

Secondary Premise:

Candidate A is a Democrat

Conclusion:

Candidate A favors social services

Sometimes the General Premise is incorrect, which creates a fallacy in reasoning. Sometimes the General Premise is correct, but the Secondary Premise is false, creating a fallacy.

General Premise

Democrats favor social services

Secondary Premise

Candidate B favors social services

Conclusion

Candidate B is a Democrat

We often use Deductive Reasoning, calling it "generalizations," although we don't often talk in this formal manner when we draw conclusions. Instead we say it more like this: Sarah's son Jay is probably a reckless driver (based on the deductive reasoning of: General Premise: all teenage males are reckless drivers; Secondary Premise: Jay is 17; Conclusion: Jay is reckless).

If a speech uses too much Deductive reasoning, or absolutes, the audience is not satisfied because they want to prove the speaker wrong. But a strong deductive reasoning pattern here and there in the speech is undisputed and the audience can observe how the speaker came to this conclusion. Even better is Inductive reasoning.

Inductive Reasoning: this is taking specific examples and coming to a general conclusion. It is creating probabilities. Aristotle said Inductive reasoning can create a strong logos because the audience is reaching the conclusion along with the speaker. We also use Inductive reasoning more often in our everyday lives than we use Deductive.

Diamonds have increased in value by five percent every year for the past ten years; therefore, there is reason to believe they will increase in value this year by five percent.

You have tasted four types of green apples and all four have been sour. You believe all green apples are sour.

As a speaker, you need to beware of making generalizations and fallacies. The text discusses fallacies and errors in reasoning very well. Read it....pay attention.

Reasoning

Critical thinking:

I have said all along it is important to allow your audience to think critically. It is important because this will help create Artistic Proofs. It creates Artistic Proofs because they get involved in what you are saying. It creates a sense of credibility, involves them emotionally in the speech, and they will reason along with you as you take them through your ideas and points.

Just what is critical thinking? It is easy to reach conclusions. Usually we simply use our own past experiences to draw conclusions. Or we get caught up in the emotion of the moment and fail to examine the ideas presented (see persuasion lecture, ethical appeals - this is the basis of unethical appeals). So while it is easy to reach conclusions, it is more difficult to research evidence that will safely support these conclusions.

Critical thinking is looking at all the evidence. It is examining the information and deciding which is important and which is not in order to reach a conclusion. Here are some general guidelines to help yourself become a more critical thinker:

1. How reliable is the source? Is the source competent? Objective? Responsible? Unbiased?

If you were giving a speech on Environmental Protection, the information sources you might use could be from Green Peace or the Sierra Club. We all know the information from organizations such as these is often different than that from the Forestry Industry or the Bonneville Power Administration. Both groups are using information which supports their sides of the issue. Using any of these sources might be in question. Examine their objectivity and competence and draw your own conclusions. Your audience will also be looking at these same aspects.

2. What form does the evidence take? How permanent is the form?

There is more reliability in information taken from a printed source than a form which can change easily, such as television, the World Wide Web, a conversation in passing. While all these forms are legitimate, it is easier to check back to those who are more permanent; therefore, it is a stronger piece of evidence.

3. Who is the author?

Find out if the author is an expert in the field being discussed or someone who has formed an opinion based on what he or she has read. Did they gather the data themselves, or use data from others? When was the information gathered? This often has an impact on the reliability of the information. Is it the latest available material or did an important event occur since this data was collected.

The Oregon Citizen's Alliance had claimed that gays and lesbians lived an extremely promiscuous life and were perverted, using films of the Gay Pride Parade in San Francisco to help prove their warrants. They also used data collected from gay meeting places to support themselves. The problem was their data was old, collected pre-AIDS. The question that needed to be answered is: has this behavior changed since this major, important event occurred (AIDS)?

4. How truthful is the evidence? What does it say?

What is the level of abstraction? Is it a factual report which reports the data. Is it an inferential report, which draws conclusions from the facts? Or is it a judgmental report, which give the readers a value based on the conclusions drawn? All three will have a different slant on the report.

Is it consistent within itself? Is it consistent with others? While it must be consistent within itself, it does not have to remain consistent with others. But the question then is: why is it different from the majority of the research? This must be examined.

5. How much depth does the research have?

Information gathered from sources such as Psychology Today, Omni and Discovery have little depth. They are written for the general public to gather an overview of the subject, not to give an indepth focus. They usually fail to tell the reader from where the information was gathered or to quote the direct data. It is more difficult to critically examine this type of source because of this lack of information. They can make a good jumping place, but as references themselves they lack a depth that is needed.

Critical thinking is needed as you gather your supporting material and as you listen to speakers, especially in persuasion. You are the ones who are creating this speech or making it a success. Be reasonable and follow through with your ideas.

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